Gemma Troy

one-week website experience | e-commerce website

Poet, ceramist and abstract artist

Gemma Troy is a poet, ceramist and abstract artist living in Australia. She believes in listening to our hearts and being creative as a way to heal pain, live more freely and get closer to who we are. She is a true inspiration for me, guiding me in my creative endeavours, finding the courage to express my true self and remembering the importance of art in our lives.

Gemma reached out as she recognized the need for a fresh approach to her online presence. She felt her previous website was holding her back and she sought a seamless integration of her diverse creative practices into a single platform, which led us to transform the HOLIS Squarespace template through a one-week website experience.

The outcome was a distinctive online home, adorned with a new brand identity that emanates whimsical, soft, and vintage tones. We also strategically organized the site by creating three separate shop pages for her ceramic fairies, poetry books, and paintings, respectively. Additionally, we incorporated a dedicated gallery page and introduced a blog where she can share her thoughts, insights and invitations to her audience.