Gemma Troy

Ceramic Artist, Poet, Australia

Based in Australia, Gemma Troy is a poet, painter, and ceramic artist who crafts unique, intricately handmade ceramic fairies. Every single creation is shaped by hand with deep care, intention, and love, designed to inspire a connection to the soul.

Gemma first came to the studio in 2022 to build an e-commerce Squarespace website to launch and sell her fairy collections. At the time, we also included a shop for her poetry books and paintings. As her work evolved to focus entirely on her ceramic fairies, we teamed up again in 2025 for a Design Intensive session. We refreshed her visuals, refined her content hierarchy, and streamlined her online shop to perfectly align with her new creative direction.

The result is a simple, timeless digital space that honors the exceptional, slow-crafted nature of Gemma's art while effortlessly supporting her successful, independent business. The website makes it effortless for her global community to explore the stories behind her work and instantly purchase her highly anticipated, fast-selling collection drops on her own terms.

Services
— Digital Brand Essentials
— Custom Squarespace Website
— Design Intensive Session