Prima

Ceramic Artist, Studio & Café

PRIMA is a concept design for a family-run ceramic studio, workshop space, and creative café based in the heart of Paris. Rooted in the philosophy of "Crafted from Nature, Shaped by Art," the brand celebrates the raw, timeless beauty of handmade, unique ceramics made solely from natural materials.

Created as a studio passion project, PRIMA was designed for artists independent makers who crave absolute sovereignty over their digital presence—allowing them to share their style freely without being diluted by Etsy or social media algorithms.

We built PRIMA's entire visual identity - including a raw, organic logo system, earth-toned color palette, and clean typography - and developed a multi-functional Squarespace e-commerce ecosystem. The result is a grounding, highly effective digital home that proves an e-commerce platform can feel quiet and artistic while working incredibly hard behind the scenes. By unifying retail, events booking, and editorial storytelling into one custom space, PRIMA serves as a blueprint for how independent artisans can successfully own and scale their business on their own terms.

Services
— Digital Brand Essentials
— E-commerce Squarespace Website

www.prima.com

A laptop displaying a website page featuring pottery ceramic objects.
A tablet device displaying a custom website about handmade ceramics.
PRIMA custom logo
Screenshot of a website called Prima showcasing handmade ceramics, classes, workshops, and art collections with images of pottery and ceramic art.
A laptop on a dark background displaying a webpage for a handmade ceramic studio in Paris, France
Webpage design for the PRIMA website, selected sections introducing the Ceramic studio with images of pottery objects, classes and workshops, as well as an online store.