The Prairie Edit

Cut Flower Gardens and Studio, UK

Based in Sussex, UK, The Prairie Edit grows luxurious English cut flowers for event florists and creatives looking to lower their environmental footprint. Run by Anastasia, the business beautifully intersects wild, natural beauty with seasonal curation and deep environmental responsibility.

Anastasia wanted to move beyond Instagram to establish a dedicated online presence that reflected the high-quality care and artistry of her creations. Her goal was a digital home that felt warm, seasonal, yet quietly luxurious. Together, we refined her visual identity—developing a cohesive color palette, font system, and logos—and built a bespoke Squarespace site that included a portfolio page and a living seasonal calendar to showcase monthly bloom availability.

The result is a timeless, minimal digital space. It allows local florists and media to effortlessly check seasonal availability, view her portfolio, and get in touch, while giving Anastasia a direct way to grow her community away from social media via her curated newsletter, The Edit.

Services:
— Digital Brand Essentials
— Squarespace Website Design and Development

www.theprairieedit.com

Smartphone on dark brown surface displaying the floral design services page from The Prairie Edit website.
A laptop with a floral website on its screen - custom squarespace website for The Prairie Edit.
Logo design for The Prairie Edit - Close-up of a light-colored flower with green leaves in the background, with The Prairie Edit Logo overlaid.
Two light papers showing website design details from The Prairie Edit website built in Squarespace.
Image of selected screen captures from The Prairie Edit Website homepage.
Brand Design for The Prairie Edit, with visuals showing the tagline "the wild. Curated."
A website homepage for the Prairie Edit - featuring various floral arrangements and blossoms in soft, neutral tones, with navigation menu and text about floral services and portfolio.
Smartphone standing upright displaying floral design services from The Prairie Edit website.